
Andalusia, South of Spain.
Jaén, often referred to as the "World Capital of Olive Oil", is the largest olive oil-producing region in both Spain and the world. With an impressive 550,000 hectares of olive groves and over 66 million olive trees, this province alone produces more olive oil than Italy, the second-largest producer worldwide. Remarkably, Jaén accounts for a staggering approx. 25% of the global olive oil production.
The province's most predominant variety is the Picual, celebrated for its robust flavor and high stability, making it ideal for cooking and raw use. Other notable varieties grown in Jaén include Royal, Arbequina, and Cornicabra, each contributing unique sensory profiles to the region’s olive oil repertoire.
Jaén proudly holds three Protected Designations of Origin (PDOs): Sierra de Segura, Sierra de Cazorla, and Sierra Mágina. These designations ensure the quality and authenticity of the oils produced in these specific regions. A Protected Geographical Indication (PGI) has also been established, that encompasses the entirety of Jaén, further solidifying its position as a global leader in olive oil excellence.
Jaén, as the world's olive oil capital, hosts numerous events that celebrate and promote olive oil culture and production. Among these, the International Olive Oil and Related Industries Trade Fair (EXPOLIVA) stands out as the most important global event dedicated to olive oil and its production. Additionally, the International Congress on Olive Oil and Health (CIAS) and the prestigious “Jaén, Inner Paradise” International Cooking Award further reinforce Jaén’s pivotal role in the olive oil world.
The Landscape: A Sea of Olive Trees
The geography of Jaén is a breathtaking tapestry of over 60 million olive trees, stretching from the fertile plains of the Guadalquivir to the pine-covered slopes of the surrounding sierras. This dense coverage creates the iconic “sea of olive trees”, a green and silver expanse that defines Jaén's identity. Visitors to the region often marvel at this endless canopy, particularly striking in the La Loma region, which dominates the views over the Guadalquivir and Guadalimar rivers and produces over a quarter of the province’s olive oil.
Historically, the density of olive trees was so remarkable that it was said an ardilla (squirrel) could cross the province without ever touching the ground—a poetic image reminiscent of the lushness of the ancient Iberian Peninsula.
Olive Oil Production Powerhouse
Jaén is home to world-renowned municipalities such as Úbeda, Villacarrillo, Martos, Baeza, and Vilches, celebrated for their massive olive oil production. Among these, Martos, known as the “Cradle of the Olive Grove”, deserves special recognition. With its own local variety, the Marteña (a type of Picual), Martos has earned the title of the largest olive oil producer in the world.
A Strategic Sector for Jaén
With 550,000 hectares of olive groves—representing 25% of Spain’s olive-growing area and 42% of Andalusia’s—Jaén produces around 50% of Spain’s olive oil and almost 25% of the world’s supply. Olive cultivation occupies 78% of the province’s agricultural land, with most of it dedicated to olives destined for oil production.
In recent years, annual olive oil production in Jaén has averaged over 600,000 tons, generating around 8 million harvesting workdays and more than 150,000 milling jobs, contributing an economic value of approximately 300 million euros per campaign.
Cultural, Environmental, and Social Significance
The olive oil industry is not only a pillar of Jaén’s economy but also a cornerstone of its cultural and environmental heritage. The olive groves shape the landscape, support biodiversity, and sustain rural communities. The industry’s profound impact on employment, local traditions, and sustainable farming practices underscores its role as a strategic sector for Jaén and a symbol of its global prominence in the world of olive oil.
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